The obama logo did not just *poof* become itself.

 Here, Sol Sender (Strategist, and he of the AWESOME name) - tells us how his chicago firm, VSA partners, created the Obama logo. Great insight into the creative process of a politics --- and how his team reinvigorated what had been a very tired and unstimulating brand market with a simple story told graphically well. 

Part 1:

Part 2:

thanks to blake, for the tip!

Hm. More logo evolution! This whammy is set to hit stores late 2008/ early 2009.

Not sure what to think about this news.

"Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile."

Author: Mike Hahn

Found a great resource that exibits just how much logos and branding evolves as the years pass. Things sure get a lot shiner. 

Call me old-fashioned, but I like the old intricate ones. 

The Apple logo from 1976 looks a lot like the Ford logo from 1903. What's up with that?

Moose has made some logos in its time. I wonder which decade our logo experts here at Moose prefer!

Got this in the great email newsletter, The VeryShortList. I would definintely reccomend checking it out and subscribing if you like what you see  - I love seeing the cutting-edge things they find --- almost as much as I like it when I find something before VSL does! ;) 

Author: Lori E. White

Exciting news - moosylvania logos make it into LogoLounge BOOK!

Here's their website: 

Since the logos are a little hard to find on the website, here's they are! Congrats to everyone on their achievement.