The Official
Moosylvania Blog

Explore the twitter effect, and it's ability to unite people for a cause

Read Rodney's Response

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Rodney's Response

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http://adage.com/video/article?article_id=136525

The consumer
"Owns" social media strategy, not an agency or a discipline. The better
marketers understand how their consumers gather information and build trust in
brands on-line, the better they will become at enhancing those experiences and
adding real value that customers identify and trust.

We created a white
paper, "The 9 Step Guide To Social Networking," to identify for our clients the
generalities of social networking and to provide a check list for marketers to
help formulate their strategy. Given the nature of Social Media, every situation
is different. But being grounded in the general areas of focus, both positive
and negative, is a good place to get started.
 

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You're known as the "Media Guy." If you're going to write about social media and
where it's heading, you need to become known as the "Trust Guy." Social Media
builds Trust. A currency that old media cannot deliver. There are plenty of
dollars and smarts in the world who understand the value of Trust. That's why
Facebook and Twitter have a future and old media doesn't. That's why it's
rumored today that Apple is in talks with Twitter.

Read Rodney's Response

Click to Read Article

http://blogs.barrons.com/techtraderdaily/2009/05/05/apple-to-buy-twitter-and-electronic-arts/

Let’s Get Over Who “Owns” Social
Media

The consumer "Owns" social media strategy, not an agency
or a discipline. The better marketers understand how their consumers gather
information and build trust in brands on-line, the better they will become at
enhancing those experiences and adding real value that customers identify and
trust.

We created a white paper, "The 9 Step Guide To Social Networking,"
to identify for our clients the generalities of social networking and to provide
a check list for marketers to help formulate their strategy. Given the nature of
Social Media, every situation is different. But being grounded in the general
areas of focus, both positive and negative, is a good place to get started.

Click Here to Get the Article

Oftentimes, recent graduates’ first interviews feel a lot like blind dates – change your outfit 10 times, get lost on the way and spend the entire time trying to dry your sweaty palms without drawing attention to them. Then leave without ever getting show off the ‘real you.’

Turns out, interviewers often feel the same way, and this frustrated the leaders of our Moosylvania Internship Program. We wanted to find a better way to evaluate potential interns, so in true Moosylvania style, we threw out the rulebook.

For the second year, our Application for Temporary Residency (a.k.a. internship) started with a written marketing assignment and one-minute personal video. From You Tube spoofs to true film shorts, we see the personality, creativity and hidden skills of potential interns through the video portion of the application.

(Among the great videos we received was Account Service applicant Ashley Hancock's stop motion masterpiece – yes, we do require creativity from our account people!)

With a stack of great applicants to choose from, we didn't want to simply invite top applicants for one-on-one interviews – we wanted to really get to know them. So this year we asked them to participate in a unique workshop, code-named Moose U.

Some applicants showed up with more personality showing than others – this is Marc Goone’s tribute to his favorite Moose client.

Of course, we started off testing their pancake-catching skills at an agency-wide breakfast before we got down to business with these 12 talented students. Here, senior Art Director Joe Wieneke demonstrates proper pancake catching technique for the internship applicants.

Part learning experience, part interview, the focus of the half-day session was on an intense work session. Working against a brief astonishingly similar to one we’d worked on ourselves, the students were broken into two groups and challenged to develop a marketing plan and big idea within a mere three hours.

Approximately 30 intelligent questions, 20 minutes with a member of their target and four pizzas later, both groups presented well-constructed, smart plans with exciting big ideas.

At the end of the day, they got a glimpse into the agency world, including high-pressure timelines and collaborating with people of vastly different backgrounds.

From the sidelines, we got a better view of their knack for marketing, enthusiasm and leadership skills than an interview alone could have given us.

We also saw them get lost in the process and let their personalities shine. And yes, we did fall in love with a few of them, and we can’t wait until they start their summer with us.

Jemaine and Brett said they've heard a ton about some place called "Moosylvania," and just couldn't leave St. Louis until they met one of these "Moosylvanians." Luckily, they found one of our star designers, Ryan Doggendorf, after the concert and snapped some pictures for their tour. 

Brett was incredibly excited (almost to a creepy point), "I was so
happy meeting Ryan. He was everything I imagined a Moosylvanian to be." 

Jemaine was also thrilled, "Ryan is awesome! We're like the same person only my head is twice as large. And wow is that shirt cool."