Now that the weather is warming up and the days are getting little longer, I’ve been having the urge to spring clean. In addition to cleaning your home and preparing for summer, now is also a good time to give your brand’s social media presence a spring cleaning. Facebook pages–just like floorboards–get pretty ugly without regular maintenance. So, if you’ve been neglecting your social media accounts, take this opportunity to clean them up with these tips:
Get rid of the clutter. With so many social networks out there it’s pretty easy for a brand to over commit themselves. But if your brand has an account on a platform that you’re not regularly posting on, or is no longer relevant to your social media strategy, get rid of it. Focus on the channels that your target audience is on and that you have the resources to maintain. There’s nothing worse than seeing a brand hasn’t posted on their Facebook page in over a year, or visiting a YouTube channel to find outdated videos of products that are no longer sold. Make sure you’re providing value to your consumers with consistent and interesting content, otherwise it’s not going to benefit your brand to be active on that channel. So, if you haven’t been engaging with your audience on a regular basis then it’s probably time to hit the deactivate button on that account.