The Official
Moosylvania Blog

WINNING! FREE STUFF! $$$$$$! ENTER NOW!

In case you’re not an average human, here’s a helpful bit of news: people love to win things and stuff. And money. Now that we all know that, it should come as no surprise that internet promotions and sweepstakes are powerful tools.

Powerful tools, that is, if they are used correctly. You know, because “with great power comes great responsibility” and all that.

As a writer, it’s incredibly exciting to be tasked with developing online sweepstakes. It’s also challenging. As part of a robust program, a single online promotion brings with it point of sale, advertising (sometimes traditional but definitely online), PR, social media, email blasts and more.

So how do you effectively communicate the excitement of a sweeps without losing focus on your brand? I’ve figured out a few things that might help you out.

(more…)

Frequently asked question of a promotions agency: “How do I get my product to stand out when marketing at retail?”

With a constant rush of new products entering the market, and many with similar features and prices, clients want to know what they can do to get their product to stand out amongst the clutter.

Although there is no one right answer, we’ve encountered two tried and true strategies that have aided purchase intent:

(more…)

The biggest and most important CES yet.

There is a reason 150,000 people from all over the world converged on Vegas for the 2012 CES show. This is truly the first time in the history of the show, and the world for that matter, that the emphasis is less about hardware and much more about access to content, connectivity between devices and open operating platforms.

Apple wasn’t at the convention, but its presence was felt everywhere. (more…)

Another update from the 2012 International CES (don’t miss a few pre-show looks I caught here.):

Tom Hanks will produce a 90-minute series broadcast on Yahoo in 20 episodes. It will be the first originally scripted program for Yahoo. The animated series is called Electric City and will be viewable online on computers, smartphones and tablets as well as on the Yahoo Connected TV on Samsung, Sony, Toshiba and Vizio TVs. (more…)

I’m here at the 2012 International CES, the world’s largest consumer technology tradeshow. I was granted access to a few pre-show looks that promise some exciting developments for technology in 2012. Stay tuned for more updates throughout the show by subscribing to our RSS feed and following us on Twitter. (more…)

We know that average American checks their phone more than 125 times a day.  That’s the average.  Quick look at your phone – unless you’re reading this on your phone, in which case, never mind.

Distractions are the norm – and that’s why I’m advocating to all of our team that they spend just a few minutes using very a simple piece of paper – the 3×5 index card.  Then keep it handy in between explosions of info and data.

I started with all of our senior managers before the holidays in December with my scrawl on it.  I told them to be back in January with their card filled out.

• “Your goals.
• “Your goals for your team.”
• “Your goals for Moose.”

This system has worked for me the past few years and I’m hoping they try it.  Just get the basics down on a basic 3 x 5 card.    (more…)

Like it or not, every day you and the brands you market are engaged in a never-ending pitch. That’s because, according to “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal” by Oren Klaff, pitching is a direct result of our basic quest for acceptance and survival. A quest most of us approach poorly, because we don’t really understand how the brain works. (more…)