The Official
Moosylvania Blog

As we’ve seen with the rollout of Timeline, Facebook is a constantly-evolving social platform that continues to change how brands can interact with users. When planning your social media initiatives, it’s smart to understand the full potential of this resource – which includes robust functionality and engagement via Facebook Open Graph.

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Your target audience can be difficult to engage, but with the right tactics used at the right time with the right creative, you’ll hit the bullseye by maximizing the effectiveness of your digital advertising. When talking about banner ads, it’s the targeting that gets tricky.

Here are a few targeting methods you should be aware of – techniques to help you aim your digital darts if you will.  Please keep in mind it’s not a one or the other sort of deal. You will typically want to mix and match your targeting to maximize your results.

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Whether personally or professionally, life lessons don’t mean much to me unless they can be summed up in the title of an 80s anthem.  First bad break-up?  Every Rose Has Its Thorn.  Another tight pitch deadline?  All Night Long.

Somehow, similar lyrics seem to keep popping up for a number of situations (work and life-related), but the brand management and marketing game is ever changing.

The evolution of social media means brands are required to listen and respond to consumer sentiment more than ever. Consumers have also become more marketing-savvy, making brands work hard for their money and their love. Want to survive in this fast-paced social world? Read on, and discover three quick lessons for stepping up your online game.

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Achieving a timeless design, whether in graphic design, interior design, fashion design or even car design, can be a feat that most designers only dream of. In a world full of trend, popularity and fad, creating something ageless can be a difficult task, especially when everyone is a critic.

But outside of designing an Indie-rock poster, a slick website or a handy infographic, package design has the harshest critics known to any professional designer: consumers.

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We’ve been helping Capital One with corporate identity and brand building for a few years now, along with digital strategy and traditional advertising concepts. It started with our design of the Capital One Cup, and since then we’ve been engaged in developing the branding and strategy for some of their new products and services.

For this latest project, Capital One asked us to create a print campaign to drive awareness for their official partnership with the NCAA® and sponsorship of the Academic All-America Team. They specifically wanted to highlight how difficult it is to excel in both athletics and academics, and that is why earning a spot on the Academic All-America Team is such a great honor.

For this one, we focused on the academic dedication of student-athletes, even though they have a very active extracurricular schedule.

This was one of those simple print projects you love as an advertising and design agency, especially to complement all the digital work we’ve been doing.

Let us know what you think by adding a comment and be sure to check out our other branding and advertising work.

Whether you consider yourself a social media expert, guru or just plain digital savvy, the ever-growing social media platforms and introduction of new social apps can leave even the most knowledgeable of recent grads and experienced community managers a beginner at some point.

Of course, after a week or two of playing, they’ll be back up to date on the strengths and weaknesses of any new social platform.

Wait, did I just say playing?

To fully understand how a social platform can benefit your company or brand, it’s important that you have a good grasp on how it works – and why consumers find it appealing. The best way to do this? Create an account and play.

Think of it as your social media marketing playground. Each individual tool has its own purpose, but combined, it’s a complete area for you to learn and grow – all while having a little fun! (more…)

If you’ve been hiding under a rock for the past four days, you may have missed the most recent social media marketing news – Facebook bought Instagram for $1 Billion.

Once you stop wracking your brain and thinking of all the ways you’d spend that hefty lump of cash, you may start to wonder – what’s next for Facebook + Instagram?

According to Facebook, Instagram will keep its own identity and act as their standalone app as they work to improve usability and functionality across both social media platforms.

Here at the Embassy, we’ve made our own predictions on what this really means and how this purchase will affect the next changes to roll out on Facebook and Instagram.

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Every generation of marketer has faced the same dilemma: how do you differentiate your product from the mass of competitors? And every generation will swear they are going to battle in a more competitive landscape than their predecessors – and they may be right.

As soon as any one of us step outside of our house the level of advertising vastly exceeds what we can, or even want to, digest. Naturally over time each one of us develops a mental filtration system that effectively weeds out that which we don’t perceive to offer value. It’s a human defense mechanism that has been very well honed over time. It’s also one of the largest hurdles to clear when attempting retail marketing.

The solution? Bake cookies.

Baking cookies before showing a house has been a long-standing technique employed by many a realtor. The sweet aromas of browning cookie batter is well known to be a comforting and disarming scent, transporting the potential buyer to a more open state of mind.

However, this blog entry is neither about cookies nor is it about real estate. It’s about marketing to multiple senses. (more…)

When outlining your brand strategy for next year (or this year, in case you’re behind), keep these three considerations in mind to ensure that the copy and paste keys aren’t being hit and applied to this year’s brief.

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In your hunt to have the most complete interactive marketing strategy, you’ll inevitably come across video marketing.  And consumers are eating video up; Mediapost reported that, during the 2011 holiday season, product videos play a key role in consumer purchase decisions and retailers surveyed saw a 9x increase in retail video views. So what does that mean for your business? Your potential customers are eager to see more than a two paragraph description and a couple photos; they want to fully experience your product or service before making a purchasing decision.
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