Your target audience can be difficult to engage, but with the right tactics used at the right time with the right creative, you'll hit the bullseye by maximizing the effectiveness of your digital advertising. When talking about banner ads, it's the targeting that gets tricky.

Achieving a timeless design, whether in graphic design, interior design, fashion design or even car design, can be a feat that most designers only dream of. In a world full of trend, popularity and fad, creating something ageless can be a difficult task, especially when everyone is a critic.

But outside of designing an Indie-rock poster, a slick website or a handy infographic, package design has the harshest critics known to any professional designer: consumers.

This month's tip is brought to you by Jordan Walker, Interactive Web Developer:

Updating your website (or starting completely from scratch)? Be sure to test your site in multiple browsers and on multiple devices to see how users will views your site. Tools like Adobe's BrowserLab and CrossBrowserTesting can even preview the browsers you don't have access to!

Want to learn more about making the most of your website? Contact us about our website and application development services.

Here’s a few of the helpful articles from around the web that will help your brand stay loud online. Turn it up!

• Mobile sites or mobile apps? Google has some tips to help decide what is best for your business.
• Google’s Penguin and Panda updates are up and running. Think you’ve been hit? This handy guide will help determine if your site was affected by Penguin or Panda.
• 10 quick and easy tips to get the most from your Facebook business pages.
• Facebook is developing an App Store. Here are the basics you should know.