Every generation of marketer has faced the same dilemma: how do you
differentiate your product from the mass of competitors? And every
generation will swear they are going to battle in a more competitive
landscape than their predecessors – and they may be right.
As soon as any one of us step outside of our house the level of
advertising vastly exceeds what we can, or even want to, digest.
Naturally over time each one of us develops a mental filtration system
that effectively weeds out that which we don’t perceive to offer value.
It’s a human defense mechanism that has been very well honed over time.
It’s also one of the largest hurdles to clear when attempting retail marketing.
